Brand breakdown

Our purpose is to simplify how people view complex investment data to make them smarter investors.


Investor first

We build services for investors, real people. We always place the investor as the hero in their journey, not institutions or corporations.

Growth mindset

We are building products, resources, content and a team to scale. We always make sure that our decisions prepare us for our scaling future.


As a business, we are agnostic when it comes to what products our customers use. At the end of the day, our mission is to simplify and clarify the data that flies through our users’ lives.


Brand values


You’d think ‘Transparency’ is a given for most businesses. It isn’t. To be true to the essence of Clarity, we need to be open books. 
We should even champion transparency as a regulator across the category!


As a business, we are independent, agnostic and all things neutral when it comes to our products. At the end of the day, our mission to simplify and clarify the data that flies through our users lives. That should apply to everything we do.


Everything we do needs to clarify, improve, simplify, educate, empower, liberate… anything we can do to make our users smarter investors.


Brand personality


Smart can easily be construed as being too cool for school. Our smarts showcase our nous when it comes to telling the world that working the share markets is well easy.


We have developed an amazing product. 
But our mission is bigger than the one thing. We’re good at what we do. We’re excited about where we can go. We need to channel our confidence to our users.


We are an inquisitive bunch. We want to look for problems in our users world and… create amazing products that solve them. But let's not stop there, our inquisitive nature should drive us to not only change our category, but own it.