Tone of voice

Tone of voice is how a brand communicates and connects with its audience through messaging and customer interactions.

Sharesight’s tone of voice helps us differentiate from the competition, and to communicate our brand values to our audience.




Smart can easily be construed as being too cool for school. Our smarts showcase our nous when it comes to telling the world that working the share markets is well easy.


We have developed an amazing product. 
But our mission is bigger than the one thing. We’re good at what we do. We’re excited about where we can go. We need to channel our confidence to our users.


We are an inquisitive bunch. We want to look for problems in our users world and… create amazing products that solve them. But let's not stop there, our inquisitive nature should drive us to not only change our category, but own it.



Punchy, excited

We are proud and ecstatic about what we do.

Confident without ego

We are leaders but we aren’t cocky about it.

Clear, simple & to the point

Never flowery or schmalzy, call spade a spade.

Business casual

The writing equivalent of wearing a nice shirt with sneakers.

For extra information on our grammatical rules and full guide head here