Brand
Tips for designing
Combine formatting with clear, confident and simple writing. Make sure the formatting and assisting imagery relates to the writing, less is more.
Text
Make sure all text is readable and accessible. Aim to be in full Black #000000 or white #FFFFFF unless needed.
We use Financier (PT Serif, in google slides) for titles & nunito-sans as body text).
Left align all text except in certain instances (title pages)
Minimum readable font size is generally 12pts and 14pts on presentations
Icons
Only use icons if they are understandable without text (we use Phoshphor icon pack)
Colour
Orange is our brand colour and is used sparingly to be memorable.
For backgrounds use black, white, fig or a supplied gradient to make a point.
Blue is used throughout our product and website to signify the main action someone should take.
White space
Not every space needs to be filled with an asset/writing, often less things to focus on makes the design appear more confident
Keep a decent space around any image or copy not to be filled with anything
Make sure our logo (the radar) always has ample space around it
Imagery
We aim to create all our own graphs, data visualisations and present our product clearly.
Data visualisation has a range of pastel colours inspired by our radar logo.
Make sure the image, graph or product relates to the copy, well formatted text-only is okay in a lot of circumstances
Avoid using stock images or downloaded graphics instead use an image of our product or an illustration from the design team.
Always cite other companies/peoples images when using and check if you have permission to use
Do not mimic other companies design language or tweak their assets
Contact @Hannah Loma @Gracie Young @Sam Straun for any product designs, assets or figma links
Downloadable kits and guides