Brand

Text

• Make sure all text is readable and accessible. Aim to be in full Black #000000 or white #FFFFFF unless needed. 

• We use Financier (PT Serif, in google slides) for titles & nunito-sans as body text).

• Left align all text except in certain instances (title pages)

• Minimum readable font size is generally 12pts and 14pts on presentations

Icons

• Only use icons if they are understandable without text (we use Phoshphor icon pack)

Colour

• Orange is our brand colour and is used sparingly to be memorable. 

• For backgrounds use black, white, fig or a supplied gradient to make a point. 

• Blue is used throughout our product and website to signify the main action someone should take. 

White space

• Not every space needs to be filled with an asset/writing, often less things to focus on makes the design appear more confident

• Keep a decent space around any image or copy not to be filled with anything

• Make sure our logo (the radar) always has ample space around it 

Imagery

• We aim to create all our own graphs, data visualisations and present our product clearly. 

• Data visualisation has a range of pastel colours inspired by our radar logo.

• Make sure the image, graph or product relates to the copy, well formatted text-only is okay in a lot of circumstances

• Avoid using stock images or downloaded graphics instead use an image of our product or an illustration from the design team.

• Always cite other companies/peoples images when using and check if you have permission to use

• Do not mimic other companies design language or tweak their assets

Downloadable kits and guides